5 E-commerce Google Ads Mistakes Costing You Sales

If you're like most online retailers in Manchester and across the UK, you're probably leaving money on the table. Our data shows that 67% of e-commerce businesses are wasting their ad spend due to poor campaign optimization. 

Since Google's shift towards AI-driven campaigns, Performance Max has become essential for e-commerce success. However, most businesses are still using outdated strategies that worked for standard Shopping campaigns. 

• Incorrect asset group structuring

• Poor audience signals integration

• Inadequate product feed optimization

A local fashion retailer came to us after struggling with Performance Max. Within 48 hours of implementing our optimization strategy:

• ROAS increased by 50%

• CPA decreased by 35%

• Conversion volume grew by 40%

• Custom labels for seasonal strategy

• Dynamic price competitiveness

• Strategic title optimization

With the latest Google Ads AI developments, your bidding strategy needs to evolve. Our tested approach includes:

• Target ROAS layering

• Seasonal bid adjustments

• Device-specific optimization

One of the most overlooked aspects of e-commerce Google Ads is the power of audience signals. Many businesses simply set up their campaigns without leveraging: 

- First-party customer data 

- Custom segments based on website behavior 

- Similar audiences for expansion

Our data shows that properly implemented audience signals can improve conversion rates by up to 40% while reducing customer acquisition costs.

With over 65% of e-commerce searches starting on mobile devices, it's shocking how many businesses still haven't optimized their: 

- Mobile landing pages 

- Load times (should be under 3 seconds) 

- Mobile-specific ad copy

We've seen mobile conversion rates increase by 35% simply by addressing these basic mobile optimization issues.

• Google Ads Search Certification

• Shopping Ads Certification

• Performance Max Specialization