• Ads appear on Google Search results when users type relevant keywords.

• Best for: Lead generation, website traffic, and sales.

• Uses text ads with options for call extensions, sitelinks, etc.

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• Visual ads appear on millions of websites, apps, and YouTube via the Google Display Network (GDN).

• Best for: Brand awareness and retargeting.

• Uses image ads, banners, and rich media formats.

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• Video ads appear on YouTube and partner sites before, during, or after videos.

• Best for: Brand awareness, engagement, and product consideration.

• Formats: Skippable (TrueView), non-skippable, bumper ads, in-stream, discovery ads.

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• Showcase product ads on Google Search, Shopping tab, and Display Network.

• Best for: E-commerce businesses selling physical products.

• Requires a Google Merchant Center account.

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• Promote mobile apps across Google Search, Play Store, YouTube, and Display.

• Best for: Driving app installs and in-app engagement.

• Google automates ad placements and optimizations.

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• AI-powered campaign that runs across all Google platforms (Search, Display, YouTube, Gmail, Discover, Maps).

• Best for: E-commerce, lead generation, and maximizing conversions.

• Uses machine learning to optimize across multiple channels.

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• Replaced Discovery campaigns to run engaging visual ads across YouTube, Discover, and Gmail.

• Best for: Brand awareness and engaging new audiences.

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• Automated ads for small businesses that run across Google’s platforms.

• Best for: Beginner-friendly advertising with minimal management.

• Google handles targeting and optimization. 

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